Nina Nordman from Haaga-Helia University of Applied Sciences made her Master’s Thesis for Master of Communication and Marketing Management. Thesis Effective Brand Communication for Sustainable Funds using Programmatic Marketing was made in collaboration with SuFi project.
Thesis was completed as a project, where the main objective was to increase brand awareness concerning Nordic Swan Ecolabeled funds. As an outcome of the project, it is found that the combination of existing marketing theory and programmatic methods can be successfully used in a real-case solution to build brand awareness. In the constant development of digital marketing, it is beneficial to choose programmatic marketing as an approach because it acts as a leading force in the progress of the digital marketing.
Read the thesis from here.